Toute la lingerie

La Perla ♥

La Perla has always been one of the petite-Coquette favourite brands: luxurious and daring, their lingerie is among the more beautiful, the more seductive, and sometimes the more eccentric lingerie we've seen.
From their first collections to the range Black label passing through their collaboration with Jean Paul Gaultier, find here all their collections, all the pictures, our favourites and the special sale announcements.


A creative and luxurious lingerie.
The brand has been founded in 1954 in Bologna, Italy, by Ada Masotti. The name of the brand comes from the way chosen by Ada Masotti to present its creations: in a red velvet case as if it was jewels !
The company has permanently grown up, offering since 1986 a perfume range, and developing many brands (Malizia, Marvel, Glamour) which are now included in the main collection. In 2003 the brand was the first luxury brand to view the new "sexy chic" trend coming and have created Black Label : a range of lingerie absolutely luxurious but transgressive, ultra sexy and incredibly sophisticated. The Black Label collection has been stopped in 2010 (what a pity) but is back in 2013 (joy !). In 2010 and 2011 the brand has collaborated with Jean Paul Gaultier who has designed two collections of fantastical lingerie.
The group has also been a pioneer on Internet where the brand brand was one of the first luxury brand to launch a webshop (two, in fact, GlamOnWeb which offered the seasonal collections and GlamOutlet which was an official outlet). Since 2009, the online store is a part of the main site.
The group proposes now four principal brands : La Perla, Limited Edition (high luxury & made to measure), Black Label (sexy chic) and Villa Toscana (wiser and comfortable), plus the swimwear collections, the hosiery the ready to wear and the men collections.

Visit their official Online Store


All our posts about La Perla :

  • Sweetness : a torrid softness (+ FW16 Preview)

    A so sweet collection is just arrived : incredibly light, the nicely called Sweetness will cover you during the sunny days with a few grams of cotton deliciously designed with a 30’s inspiration. These outfits catch the eyes as a magnet and have an irresistible power of seduction. The hemstitche...

  • Many Marvels for Valentine's Day

    Merveille, it's the name of one of the first Spring collections arrived on the online store : a name which perfectly fits with this ravishing and so seductive collection. Mix of silk satin, opaque and shiny, and transparent and sparkling jersey, the range offers beautiful lingerie sets, loungewear a...

  • The Spring, its flowers, its little birds...

    The new lingerie & beachwear Spring / Summer 2016 lookbook has just been unveiled and a new time we are captivated : their lingerie is sometimes extremely sweet and sometimes incredibly extravagant (and even more !).
    Many exceptional outfits are to discover : from the come-back of the james ...

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    [Sale again] In the big Outlet of La Perla

    The brand presents this Autumn many new collection more sumptuous the ones than the others, but which are also more and more expensive and often inaccessible for most of lingerie lovers. So don't miss the offer as attractive but really less expensive proposed in their Outlet section.


  • The Atelier collection is in store !

    The couture collection ATELIER is now available.
    A collection Haute-Couture, avant-garde and sophisticated, mixing lingerie pieces and ready to wear inspirations, to mix and match to create exceptional outfits worthy of an Hollywoodian movie...

  • Neoprene Desire : Become a James Bond Girl

    Even if the Sale section is still full of temptations, the first Winter 2015 collections are unveiled and among them a little treasure : the Néoprène Desire range which mixes embroidery tulle and neoprene in fantastical outfits which will make you a full of beauty James Bond Girl...

  • The Spring Summer & the Atelier collections

    The summer collection is arrived on La Perla and the lingerie deserves all our admiration : blazing and uninhibited, daring stylistic eccentricities to create never seen before outfits and extremely sophisticated, this lingerie is torrid as well as luminous...

  • The Limited Edition TeaRose lace collection

    The collection TeaRose signed Limited Edition is just arrived and it's a festival of laces, superpositions and games of transparencies.
    A delight of softness to wear as for the eyes, a lingerie absolutely ravishing...

  • A stunning catalog fall / winter 2014

    The creations are as usual sumptuous, really close of Haute-Couture (the brand also offers now a Made to Measure service, but not online) and our only regret is to not see the Black Label collection...

  • Summer Sale and Outlet

    More than a week after everybody, the brand has finally launched its Summer sale! Many beautiful things, of course, particularly among the range Black Label but not only: the master collection is as usual sumptuous...

  • A festival of temptations

    The summer 2014 collection continues to unveil majestuous pieces!
    To not miss among the novelties the Bustier French Knickers, ravishing of lightness, available in black or white...

  • Useless so essential: the shawl

    It's definitely the kind of pieces I like, the perfect accessory to feel dressed even if you're not, the essential additional garments to each lingerie wardrobe: this shawl which hides nothing but quite the opposite catches the eyes...

  • [Collector] The Metal Cage Bra

    6 years after the famous Dragon Bra which has marked a date in the history of lingerie, the brand comes back with a new metal bra: the Metal Cage Bra.
    Not sure it is the most comfortable piece...

  • Sunshine again: on the beach !

    There is not only the sand which will be blazing this summer, there is also the new beachwear collection ;-)
    You're sure to not stay unremarked with these swimsuits which are sometimes very close to lingerie but which are often absolutely beautiful, suprising, sophisticated and definitely Haute...

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    La Perla will warm you

    Or at least will warm the atmosphere around you ;-)
    So here is, according to their website, above a jacket and below a top and a trouser!
    More seriously, in parallel with the winter sale...

  • (Finally!) A new website

    designs one of the lingerie the more daring, the more luxuous and the more glamour we have featured here, but I must admit that their eshop...

  • Sumptuous nightwear in sale

    The brand has always been very talentuous to design absolutely fantastic nightwear.
    A lingerie delicate and sophisticated but which is as expensive as sexy, so when it's offered with 40% off it definitely deserves a little visit...

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    Castle beach

    Is to underline their luxuous way that the brand has choosen to present its beachwear ss13 collection on a castle garden instead of the turquoise water of the Adriatic? It's right that these swimsuits are as sophisticated, and often as charming, as coktail dresses...

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    Black (Label) is Back !

    ♥ ♥ ♥ Black Label is back!
    Disappeared in 2010 on the reorganisation of the group, the creative, avant-garde and provocative lingerie collection Black Label is going to be relaunched next autumn...

  • Gorgeous: The Spring/Summer 2013 collection

    The brand unveils day after day its spring/summer 2013 collections and it's wonderful!
    It's gracious and sophisticated, it's sexy but not provocative, it's a perfect mix between the sensuality and the luxuous charm...

  • The Fall/Winter 2012 collection

    Gorgeous, hypnotic, desirable: words are legions to describe the new Fall/Winter 2012/13 collection. As in our best memories of the Black Label collections, the brand has designed lingerie pieces extremely sophisticated, dazzling and unbelievably sensuous...

  • Belle de Jour

    The brand has just launched its summer 2012 master collection. Belle de Jour is a come-back to the discreet charm of the 60'S, and among the many temptations of the collection (presented in pictures and video on a dedicated mini-site), three pieces are absolutely sumptuous...

  • The Gaultier collection in sale !

    It's the offer of the day: the first Jean Paul Gaultier lingerie collection is in sale with 50% Off !
    And when you see the starting the prices, 50% Off, it's enormous ...

  • Already the Winter Sales

    Winter Sales are launched!
    All collections of lingerie, nightwear, ready to wear and accessories (except the Gaultier collection) are in sale ...

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    It’s cooler under the skirts ..!

    And to be beautiful when warming your legs, the brand presents this automn a very nice tights and hold-up collection. The choice is small but very tempting, even if I'm still regretting...

  • The new Jean Paul Gaultier collection !

    Today a preview of of the most beautiful pieces of the new Jean Paul Gaultier collection (to come next autumn). Between 50'S Pin-Up and modern Japanese doll, it's a perfect mix between the sensuality of the Italian lingerie brand and the famous humour and fantasy of the French Designer. A delightful...

The brand

Headquarters : Global Management S.r.l.
Via Enrico Mattei 10 – 40138 Bologna – Italy
Telephone : +39 051 6019520 – Fax +39 051 6019512
Email Customers : customercare @ laperla.com
Email Professionnals : lpgmr.bologna @ laperla.com
Website : laperla.com
On Wikipédia : wikipedia.org/wiki/La_Perla_(clothing)
On Facebook : facebook.com/LaPerlaOfficialSite
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